The stakes are higher than ever, and this time, you can wear the tracksuit, drink the soju, and play the game yourself. As Squid Game returns for its third and final season on June 27, Netflix is unleashing a massive wave of merchandise, immersive experiences, and cross-platform gaming integrations that pull fans deeper into its dystopian universe.
This isn’t just another season launch. It’s a full-scale takeover of fashion, fandom, and digital playgrounds designed to let you really step into the game.
Global Drops, Streetwear Heat, and Collectibles That Cut
Netflix is rolling out both new and returning collaborations with partners across fashion, lifestyle, collectibles, and food and beverage.
Apparel and accessories arrive from the likes of Netflix Shop, PUMA (July 10), Hot Topic (July 1), Primark, Pull&Bear (June 27), Aéropostale at Liverpool (Mexico), and Shinsegae (June 27 in Korea). Tracksuits, t-shirts, loungewear, and lifestyle items are all branded with the now-iconic Squid Game shapes and colors. It’s part flex, part warning.
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On the collectibles side, new releases from KAWS, The Woobles, Lucie Kaas (June 27), and Mattel Creations include display-ready figures and a MEGA Staircase Building Set, while Spirit Halloween is dropping costume sets for those ready to commit.
If you’re thirsty for more than blood money, HiteJinro soju and Johnnie Walker are back with series-inspired bottles.
Gaming Goes Multiversal
With Squid Game: Unleashed returning with new mini-games and characters, the franchise also expands its digital playground across some of the biggest gaming platforms on Earth.
- Fortnite will introduce new Squid Game content through Unreal Editor and Fortnite Creative starting June 27. Players and creators alike can customize and remix the series’ brutal logic for fresh rounds of chaos.
- Garena Free Fire enters the arena on July 18, featuring new games, skins, and wearables inspired by the show.
- Roblox goes all-in with Squid Game: The Final Games, offering mini-games from all three seasons, along with 20+ Netflix items and emotes available both in-game and on the Roblox Marketplace.
Squid Game Goes Global IRL
If the screen isn’t enough, Squid Game: The Experience now spans four cities: New York, Seoul, Sydney, and as of this summer, London. A new immersive location will open later this year at Netflix House in Dallas, promising even more live-action tension.
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And for fans who want the real-life backdrop, Netflix has partnered with the Tourism Board of Korea to offer exclusive travel packages that dive deep into the cultural roots that inspired the series.
And the Collabs Keep Coming
Additional collabs include:
- Funko Pop! (US)
- Bitz Popcorn (Mexico)
- Domino’s Pizza (Colombia)
- Doritos (UK)
- Kakao Friends (Korea)
- KFC (Spain)
- Mattel Creations Monster High Skullector
- Mahou (Spain)
- New Era (EMEA)
- Seara Round Chicken (Brazil)
- Yummer’s (EMEA)
From fashion drops to Roblox maps to collectible soju bottles, Squid Game Season 3 is more than just a finale. It’s a global event.
About Squid Game
S3 Premiere Date: June 27, 2025
Written and Directed by: Hwang Dong-hyuk
Executive Producers: Kim Ji-yeon, Hwang Dong-hyuk
Production Company: Firstman
Studio
S3 Logline
The third and final season of Squid Game follows Gi-hun (Lee Jung-jae) after losing his best friend in the game and being driven to utter despair by The Front Man (Lee Byung-hun), who was hiding his true identity to infiltrate the game. Gi-hun persists with his goal to put an end to the game, while the Front Man continues onto his next move and the surviving players’ choices will lead to graver consequences with each round.
The world eagerly awaits to see the grand finale written and directed by Director Hwang Dong-hyuk, who has vowed to bring the epic story to its deserved closure. Can we hope for humanity in the cruelest of realities? Fans all over the world are counting the days until the final answer is revealed.
Which collab are you snagging first? Are you building the staircase or wearing the tracksuit? What’s your player number this season? Let me know in the comments or @me.
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