Hasbro is turning up the heat in Atlanta this September with The BEYBLADE X Secret Showdown, a tournament set to take place Saturday, September 6 at Atlantic Station. The high-stakes event invites Bladers to face off in a 100-player tournament, where two winners will earn a fully paid trip to California to compete in a livestreamed finale on September 17 alongside a mystery content creator.
Registration will take place on-site from 12:00 PM to 1:00 PM ET and is capped at 100 participants. Please note that registration will close exactly at 1:00 PM, even if fewer than 100 participants have registered. The tournament battles will run from 1:00 PM to 4:00 PM ET. Bladers battling it out in the BX-10 Stadium, a brand-new BEYBLADE X arena that fans can pre-order now exclusively on Amazon ahead of its November 1 release.
Early Access to BX-10 + Amazon Exclusive Launch
Amazon will play a major role in the Atlanta event with exclusive product showcases and branded activations, including the spotlight debut of the BX-10 Stadium. This new arena features upgraded mechanics and a sleek design built for competitive-level play. Players at The Secret Showdown will be the first to spin in it, months before its official retail launch.
Beyblade X Secret Showdown: Two Finalists. One Livestreamed Showdown.
The top two Bladers from the Atlanta tournament will be flown out to California to compete on September 17 in The Secret Showdown finale. The finale will be livestreamed globally and feature a surprise guest from the creator world, making it a can’t-miss climax for fans and competitors alike.
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To be eligible, participants must:
- Be 18 or older
- Reside in the U.S.
- Be available to travel September 16–18, 2025
- Possess valid travel documentation
- Agree to appear in the livestreamed finale
Official rules and eligibility details will be posted soon at Beyblade.com.
Get Tournament Ready
To help players level up their skills, Hasbro recommends the BEYBLADE X Drop Attack Battle Set, a performance-focused upgrade featuring the X-Celerator Rail for devastating drops and collision-heavy bursts. The set is available now and a great training tool ahead of the tournament.
Want In the Beyblade X Secret Showdown?
Mark your calendar: Saturday, September 6, at Atlantic Station in Atlanta. Register early, bring your best game, and you just might spin your way into BEYBLADE history.
What would your tournament name be? Which top do you trust when the stakes are high? Are you aiming for Atlanta or waiting for the livestreamed final battle? Let me know in the comments or @me.
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