CHIPS AHOY! is entering the Upside Down in a major way. In celebration of Stranger Things season five, the iconic cookie brand is launching a limited-edition treat inspired by Netflix’s blockbuster series. Fans can sink their teeth into the CHIPS AHOY! x Stranger Things cookie starting August 11. Or, for the first time ever, get early access now through a pre-sale at snackworks.com/chipsahoy-strangerthings.
CHIPS AHOY! x Stranger Things Brings New Sweet Taste of the Upside Down
The new cookie blends CHIPS AHOY!’s classic chocolatey flavor with a dark twist from the Upside Down. With a chocolate cookie base, fudge chips, and a red strawberry-flavored filling peeking through like the eerie Rifts from the show.
RELATED: Stranger Things Prepares for the Final Battle This Fall
This marks the first-ever fruit-filled CHIPS AHOY! cookie. The packaging leans into Stranger Things nostalgia with retro design elements and glow-in-the-dark details.
Step Into the Story with Augmented Reality
Starting August 11, fans can scan a QR code on the package or visit chipsahoyscan.com for a fully immersive AR experience.
Players will hunt for CHIPS AHOY! cookies hidden in the Upside Down, with the chance to win exclusive prizes like a Stranger Things Eddie Munson-inspired guitar and other limited-edition merch.
More Ways to Celebrate the Final Season with CHIPS AHOY!
The collab also includes a nostalgic throwback to the ‘80s with Original CHIPS AHOY! packaging designed in the style of the decade that made Hawkins famous. Both the limited-edition cookies and retro packs will hit stores nationwide, with prices starting at $5.79.
“We’re joining two beloved brands to create unforgettable experiences for fans of all ages,” said Sabrina Sierant, CHIPS AHOY! Senior Director. “Whether you grew up in the ‘80s or discovered it through Stranger Things, this collab is all about happy moments and shared fandom.”
The Countdown to Stranger Things Season Five
Stranger Things returns for its highly anticipated final season this fall with a three-part release schedule:
- Volume 1 on November 26
- Volume 2 on December 25
- The series finale on December 31
Fans can register now for the CHIPS AHOY! pre-sale and experience the AR game when the cookies hit shelves August 11.
About Stranger Things 5
Release Date: November 26, 2025; Seasons 1-4 Now Streaming Exclusively on Netflix
Created by: The Duffer Brothers
Produced by: Monkey Massacre Productions & 21 Laps Entertainment
Executive Producers: The Duffer Brothers, Shawn Levy, Dan Cohen of 21 Laps Entertainment, Iain Paterson, and Curtis Gwinn
Starring: Winona Ryder (Joyce Byers), David Harbour (Jim Hopper), Millie Bobby Brown (Eleven), Finn Wolfhard (Mike Wheeler), Gaten Matarazzo (Dustin Henderson), Caleb McLaughlin (Lucas Sinclair), Noah Schnapp (Will Byers), Sadie Sink (Max Mayfield), Natalia Dyer (Nancy Wheeler), Charlie Heaton (Jonathan Byers), Joe Keery (Steve Harrington), Maya Hawke (Robin Buckley), Priah Ferguson (Erica Sinclair), Brett Gelman (Murray), Jamie Campbell Bower (Vecna), Cara Buono (Karen Wheeler), Amybeth McNulty (Vickie), Nell Fisher (Holly Wheeler), Jake Connelly (Derek Turnbow), Alex Breaux (Lt. Akers), and Linda Hamilton (Dr. Kay).
Logline
It’s been six months since the Battle of Starcourt, which brought terror and destruction to Hawkins. Struggling with the aftermath, our group of friends are separated for the first time – and navigating the complexities of high school hasn’t made things any easier. In this most vulnerable time, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.
What’s your favorite Stranger Things moment? Will you be snagging a pack of these Upside Down cookies? Are you ready for the final season’s epic conclusion? Drop your thoughts in the comments or @me.
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