Funko\’s DEADPOOL & WOLVERINE Pop! Yourself Thrills Fans at SDCC 2024

At San Diego Comic-Con 2024, Marissa Dabney from Funko shared exciting updates about the Pop! Yourself experience and the new Deadpool and Wolverine cosplay options. The interview highlighted how Funko continues to innovate and engage with fans through customization and exclusive offerings.

Expanding Funko Pop! Yourself Customization Options

Funko has been continuously updating and expanding the customization options based on fan feedback since they launched last year.

\”Over the last year, we launched new accessories for Mother\’s Day, Father\’s Day, Valentine\’s Day. We also listened to fan reactions to what we had and offered, and they want more customization options. So we\’ve added anime hair and lower buzz cut hairstyles as well, and continue to update the clothing options as well.\”

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By listening to fan feedback, Funko has been able to introduce new accessories and customization options, making the Pop! Yourself experience more inclusive and versatile. These updates have kept the excitement alive, allowing fans to continually find new ways to express themselves through their custom Funko Pops.

Introducing Deadpool and Wolverine Cosplay

A highlight of the interview was the introduction of the new Deadpool and Wolverine cosplay options available exclusively at San Diego Comic-Con.

\”We just launched at San Diego Comic-Con our new Deadpool and Wolverine Pop Yourself cosplay. So you can cosplay as Deadpool or Wolverine. We have an exclusive version available at San Diego Comic-Con Booth 5045 where you can choose which character you want to cosplay as, you get an exclusive box, and there\’s also one accessory that you can only get here at the booth.\”

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The exclusive Deadpool and Wolverine cosplay options add a layer of excitement for fans, allowing them to dress their custom Pops in iconic superhero costumes. This special offering at Comic-Con provides attendees with a unique collectible that celebrates their favorite characters in a new and fun way.

Fan Reactions to the New Cosplay Options

Marissa shared the positive fan reactions to the new Deadpool and Wolverine cosplay options, especially with the timing of the film release.

\”It\’s been really great, and especially being able to time it with the launch of the film. We\’ve been seeing a lot of excitement and engagement, and being here at San Diego Comic-Con, we see a lot of people cosplaying as Deadpool and Wolverine, and now we\’re giving them the option to do the same with their Pop Yourself figure.\”

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The excitement around the new cosplay options has been palpable, with fans appreciating the ability to align their custom Pops with their Comic-Con costumes. This synergy between the Pop! Yourself experience and the broader cultural moments amplifies the engagement and enjoyment for fans.

Streamlined Mobile Experience

Funko has streamlined the Pop! Yourself process, making it more accessible and convenient through mobile technology.

\”The great thing about our experience here this year is that it is mobile, so you can do it on your own phone. The other great thing is that you will get your product in hand today. So the day you build it is the day you can pick it up, which is something we\’ve done for the very first time outside of our stores.\”

The mobile experience allows fans to design their Pops on their own devices and pick them up the same day, enhancing convenience and immediacy. This innovation ensures that the Pop! Yourself experience is seamless and satisfying, catering to the on-the-go lifestyle of Comic-Con attendees.

The insights from Marissa Dabney at San Diego Comic-Con 2024 underscore Funko\’s commitment to innovation and fan engagement. The Pop! Yourself experience, with its expanding customization options and exclusive cosplay offerings, continues to captivate fans. By listening to feedback and integrating new technologies, Funko ensures that the Pop! Yourself experience remains fresh, exciting, and accessible to all. As fans eagerly create their custom Pops, they celebrate their favorite characters and moments in truly personalized ways.

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Are you ready to join the frenzy at SDCC 2024? Which exclusive collectible are you most excited about? Have you ever attended a Funko event before? Share your thoughts and experiences on social media!

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