Hasbro is bringing its biggest brands to San Diego Comic-Con 2025 with a show floor packed with premieres, panels, activations, and fan experiences that spotlight favorites like Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe, Beyblade, Star Wars, and Marvel.
Booth #3213: The Hasbro Pulse Experience
The Hasbro Pulse booth is the epicenter of fan engagement, featuring a curated selection of high-demand collectibles, exclusive product reveals, and immersive photo ops. Attendees can purchase SDCC exclusives like the Transformers Void Rivals Autobot Jetfire, G.I. Joe Classified Dreadnoks Cold Slither Set, and Marvel Legends Gamerverse Marvel Snap Savage Land 3-Pack at the Hasbro Pulse Toy Store.
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Fans can also tune in to live fanstreams from the booth, featuring interviews, product reveals, and recaps of the biggest panels, all broadcast on the Hasbro Pulse YouTube channel.
Standout Brand Experiences
G.I. Joe Cold Slither Live Concert & Signing
Cold Slither storms SDCC with a live concert on July 24 at Brick by Brick, delivering a blast of metal and nostalgia. Fans can also snag exclusive merch and meet the band on July 25 at the Stern Pinball/Reigning Phoenix Music booth.
Magic: The Gathering x Marvel’s Spider-Man at the Hard Rock Hotel
The Legends Ballroom transforms into a neighborhood straight out of Spider-Man’s world. Attendees can learn to play Magic: The Gathering, score new cards, and celebrate the Universes Beyond Spider-Man launch in a fully themed space.
Magic: The Gathering Cabbage Cart at Petco Park
Fans can meet the iconic Cabbage Merchant, snap a photo, and collect exclusive promo cards, totes, and cabbages.
Beyblade X Tournaments and Padres Collaboration
Beyblade fans can enter Walmart tournaments for a shot at nationals and the world championship in Tokyo. Plus, Beyblade battles return to Petco Park during select Padres home games in August.
Can’t-Miss Panels and Programming
Hasbro is rolling out a full schedule of must-see panels:
- G.I. Joe Panel (July 25) – Exclusive reveals and pre-orders
- Marvel Legends Panel (July 25) – Sneak peeks and fan Q&A
- Hasbro Star Wars Panel (July 25) – Figure reveals and surprises
- Hasbro Transformers Panel (July 25) – Character reveals, giveaways, and Q&A
- Celebrating Dungeons & Dragons 2025 (July 26) – Exploring the cultural impact of D&D
- Transformers and G.I. Joe Energon Universe Panel (July 26) – Creative deep dive with Skybound creators
Why You Can’t Miss Hasbro at SDCC
Hasbro is pulling out all the stops for SDCC 2025, delivering an epic showcase of products, live experiences, and fan celebrations across its legendary brand lineup. Whether you’re hunting exclusives, rocking out at Cold Slither’s concert, or battling it out in a Beyblade arena, this is a Comic-Con experience not to miss.
What exclusive are you lining up for? Which Hasbro panel tops your list? Are you ready to hit the Pulse booth? Drop your thoughts in the comments or @me.
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