Kayou made a loud first impression at New York Toy Fair, using its official debut to signal a major U.S. growth era packed with new licenses, new product categories, and fan-first collectible moments. After a breakout New York Comic Con launch and a sell-out 2025 holiday season, Kayou walked into NYTF like a global trading card powerhouse ready to own 2026.
A Must-See Booth Moment That Turned Collectibles Into a Photo Destination
At Booth #6735 in the Javits Center Launch Pad, Kayou built a showstopper centerpiece: a 17-foot immersive wall made from 450 collectible trading cards that revealed a ghosted Kayou logo. The installation instantly doubled as a media magnet and a perfect backdrop for collectors who wanted proof they were there.
Kayou also showcased a collector display case filled with rare cards from around the world, including the chase card tied to the fan-focused My Little Pony “Chase the Magic” sweepstakes, reinforcing the brand’s premium positioning and its “Here for the Superfans” philosophy.
The 2026 Lineup That Signals Kayou’s U.S. Takeover
Kayou used New York Toy Fair to spotlight the next wave of officially licensed products heading to the U.S. in 2026, anchored by fan-favorite franchises across animation, anime, and pop culture.
Key highlights included:
- My Little Pony collectible trading cards, with “Friendship Eternal: Moon Edition 2” available now and the My Little Pony card game “Friendships Begin” launching this spring, alongside additional editions like Star, Rainbow, and Fun Moments
- Naruto expansions coming in 2026, including “Smriti Collectible Cards: Chapter Jin” and “Smriti Collectible Cards: Earth Scroll”
- Demon Slayer: Infinity Castle collectible trading cards and stationery planned for a U.S. rollout this summer
- Monster Jam joining the lineup as a new IP, bringing high-flying trucks into the trading card and collectibles space later in 2026
- tokidoki “Wonder Voyage: Roaming Edition” available now, plus another edition slated for later this year
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Kayou also emphasized that trading cards are just the start. The company teased expanded categories in the pipeline, including collectible figures, stationery, accessories, and card-plus-collectible bundles designed to help fans collect, display, wear, and live their fandom.
Limited-Edition Kayou Booth Experiences That Rewarded Superfans
Kayou turned its New York Toy Fair presence into a daily fan hunt with timed giveaways and limited-edition moments built to drive repeat visits. Each morning, the first 25 visitors received a complimentary booster pack featuring cards across their IP universe. The booth also hosted a daily My Little Pony Celebration Hour from 2 to 3 p.m., featuring limited-edition cookie cards, live pulls for a chance at the “Chase the Magic” sparkly ticket, and promo cards featuring one of the Mane 6, all while supplies lasted.
Behind closed doors, Kayou previewed next-generation collectible concepts, including original figure lines and premium articulated collectibles, signaling that the brand plans to widen its footprint well beyond cards in the coming years.
Kayou’s New York Toy Fair debut did not just show what the company already does well. It previewed how big the company intends to get in the U.S., with 2026 releases rolling out from spring through summer and beyond, and more IP reveals expected as retail plans lock in throughout the year.
Are you collecting Kayou yet, or is 2026 about to be your entry point? Which franchise do you want to see get the biggest Kayou treatment next? What kind of new category would actually pull you in, figures, stationery, or bundles? Share your thoughts in the comments or @me.
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