The KPop Demon Hunters toy era starts now. At Nuremberg Toy Fair, Mattel and Hasbro pulled the curtain on a full 2026 lineup that turns the film’s music, style, and monster-busting action into play. Fans finally get what they have been asking for, from fashion dolls and American Girl releases to NERF role play, light sticks, plush, and game night essentials.
Mattel’s Fashion and Collectible Lineup
Mattel channels the movie’s bold stage looks and character attitude into a spectrum of toys and collectibles. The American Girl KPop Demon Hunters collection opens preorders today with individual dolls of Rumi, Zoey, and Mira, each styled with premium fabrics and detailed accessories that mirror their on-screen personas. Fashion dolls spotlight the opening performance looks, while singing dolls capture the “Golden” era fits.
Beyond the stage, fans can build squads with poseable action figures and collectible dolls across multiple scales, including HUNTR/X, the Saja Boys, and key character moments. Mattel also brings family favorites into the mix with an UNO card game, Polly Pocket mini scenes, and Little People Collector sets inspired by the film’s world.
Hasbro’s Role Play, Plush, and Game Night
Hasbro invites fans to join the “take down” with NERF gear modeled on HUNTR/X weapons. Zoey’s Spirit Blades bring bubbly bravado, Rumi’s Four Tiger Sword arrives with a pearlescent foam blade and leader-worthy hilt, and Mira’s Curved Moon Sword channels the precision of the crew’s lead dancer and choreographer.
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Concert vibes come home with HUNTR/X and Saja Boys Electronic Light Sticks that glow and IR sync for shared, stadium-style play. FURBY gets in on the fun with two Furblets: Derpy Tiger and the sly Saja Boy Demon Jinu. Each features 45 plus interactive sounds, pop-open ears, themed accessories, and a clip for on-the-go cuteness. For game night, MONOPOLY: KPop Demon Hunters Edition has players rehearse, hunt demons, win awards, and compete for fans.
How and When to Get the KPop Demon Hunters Toys
The first look arrived on the Spielwarenmesse show floor, and the rollout begins now. American Girl KPop Demon Hunters dolls for Rumi, Zoey, and Mira are available to preorder today at AmericanGirl.com. The broader Mattel and Hasbro collections begin hitting in 2026, spanning dolls, figures, role play, plush, and games through major retailers and brand channels. Keep your eyes on official announcements as more items enter the lineup across spring and the back half of the year.
Call to action: Which reveal are you grabbing first, the American Girl trio or the NERF gear? Are you building a display shelf or planning a MONOPOLY battle night? What character deserves the next toy spotlight? Tell me in the comments or @me.
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