Netflix is answering KPop Demon Hunters fan screams with an industry-first power move. The streaming giant has announced global co-master toy partnerships with Mattel and Hasbro for KPop Demon Hunters, the summer’s biggest breakout hit.
The K-Pop Phenom Goes Plastic
Since its premiere in June 2025, KPop Demon Hunters has become a pop culture juggernaut. With over 325 million views in just three months, it’s now Netflix’s most-watched movie of all time. The soundtrack dominated the Billboard 200 with 8.3 billion streams, while the single “Golden” made history as the longest-running No. 1 by a girl group on the Billboard Hot 100 this century.
Add to that: the film’s five leading ladies were the top five Halloween costumes this year. Demand for more has been relentless—and now Netflix is delivering in a massive way.
A First-of-Its-Kind Partnership
In a rare move, Mattel and Hasbro are co-master toy licensees for the same property. Mattel will handle dolls, figures, collectibles, and playsets. Their first release, a HUNTR/X three-pack of dolls, goes up for presale November 12 exclusively through Mattel Creations.
Hasbro will take on plush toys, youth electronics, role-play items, and interactive games. Their first launch: MONOPOLY Deal: KPop Demon Hunters, is available for preorder now through Amazon, Target, and Walmart, with shipping on January 1.
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“Netflix, Mattel, and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Netflix CMO.
A Future Built on Fandom
Both companies are betting big on KPop Demon Hunters as more than just a hit film. Mattel’s Global Brand Officer Roberto Stanichi promises a “broad range of products across major categories,” while Hasbro’s Tim Kilpin said the brand “aligns seamlessly with our portfolio of iconic brands.”
Together, they aim to extend the cultural footprint of KPop Demon Hunters from the screen to store shelves and into fans’ hands. Expect new releases to roll out globally from spring 2026 through the holiday season.
Kpop Demon Hunters From Stage to Showdown
Directed by Maggie Kang and Chris Appelhans and produced in partnership with Sony Pictures Animation, KPop Demon Hunters follows global girl group HUNTR/X. By day, they’re topping charts and selling out stadiums. By night, they secretly battle supernatural forces threatening their fans.
The Netflix original blends glitter, grit, and girl power—plus a demon boy band villain twist that had social media in meltdown for weeks.
About KPop Demon Hunters
Directors: Maggie Kang, Chris Appelhans
Writers: Maggie Kang, Danya Jimenez, Hannah McMechan
Producers: Michelle Wong, Scott Berri
Music Department: Marcelo Zarvos, Ian Eisendrath
Cast: Arden Cho, Ahn Hyo-seop, May Hong, Ji YoungYoo, Kim Yunjin, Liza Koshy, Joel Kim Booster, Daniel Dae Kim, Ken Jeong, Lee Byung-hun
Logline
When they aren’t selling out stadiums, Kpop superstars Rumi, Mira and Zoey use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise.
Are you ordering the MONOPOLY deck or the HUNTR/X dolls first? Which character’s gear do you want in your collection? Which collab should drop next—FURBY or NERF? Let me know in the comments or @me with your fan theories, wish lists, and dream matchups.
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