Magic: The Gathering is once again joining forces with Extra Life to make a real-world difference, and this year’s collaboration is one of the most delightful yet. For over a decade, Wizards of the Coast has raised funds for Children’s Miracle Network Hospitals through Extra Life, and the 2025 campaign is shaping up to be one of their most creative efforts to date.
Secret Lair x Play-Doh: Squishful Thinking
The spotlight this year is on the brand-new Secret Lair drop: Squishful Thinking. This playful release celebrates both Magic’s spell-slinging creativity and the joy of childhood with cards sculpted out of Play-Doh. Not only is it a perfect crossover, but it’s also deeply personal. Play-Doh is one of the most requested toys in children’s hospitals.
The drop includes:
- Greensleeves, Maro-Sorcerer
- Polyraptor
- Academy Manufactor
- Wurmcoil Engine
Available in both non-foil ($39.99 USD) and rainbow foil ($49.99 USD), Squishful Thinking will be printed to demand at MagicSecretLair.com from September 29 through November 9. Fans attending MagicCon: Atlanta (September 26–28) can grab limited quantities early at the merch booth. Fifty percent of the purchase price will go directly to Extra Life and Seattle Children’s Hospital.
Extra Life Comes to Magic: The Gathering Arena
MTG Arena players will also get a chance to support the cause with two new in-game bundles, available October 28 to November 20. The first bundle includes borderless Play-Doh card styles for all Squishful Thinking cards, and even adds Greensleeves and Academy Manufactor to the platform for the first time.
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The second bundle features a brand-new Extra Life 2025 sleeve starring fan-favorite Ajani. Cosmetics will be priced at:
- Card styles: 3,000 gems
- Sleeve: 600 gems
All proceeds (minus transaction fees) go to Extra Life benefiting Seattle Children’s Hospital.
Gear Up with Ultra Pro Magic: The Gathering x Extra Life
Want to rep your support IRL? Ultra Pro is dropping a full lineup of charity-themed gear, including:
- Extra Life 2025 T-shirt: $29.99
- Extra Life 2025 Playmat: $32.99
Preorders are live now on Ultra Pro’s website. All purchases support Extra Life’s mission to help kids heal through play.
Stream, Play, Give
Mark your calendar for November 8, when Wizards of the Coast will take over twitch.tv/magic from 11 a.m. to 10:30 p.m. PT with an all-day Extra Life Game Day stream. It’s Magic like you’ve never seen it before. And, it’s all for a great cause.
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Leading up to Game Day, Wizards employees will be live-streaming from November 3 to 7, building hype and raising even more support. You can get full details, donate, or follow along at ExtraLife.Wizards.com.
Are you picking up Squishful Thinking? Will you be watching the Game Day stream or joining in the MTG Arena fun? How would you like to see Magic evolve its charity efforts next year? Share your thoughts in the comments or @Me.
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