The Mattel SDCC 2025 booth lit San Diego Comic-Con 2025. PJ Lewis brought receipts, teasing premium dinos, a charged Masters of the Universe runway, and crossovers built to trend. This is your quick hit on the three biggest takeaways, with the full interview video embedded right after the next subheading.
Jurassic World Is Red Hot At the Mattel SDCC 2025 Booth
To frame the moment, PJ set the tone around fan energy and product tiers.
“Yeah, it’s an exciting time… whether it’s our Hammond collection at our highest end… there’s a lot here.”
That maps the line for both display-focused collectors and kids, with Hammond as the articulation and accuracy flag. It explains why the booth’s Jurassic section felt like a live hype cycle, not just a showcase.
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He also pulled back the curtain on the exclusive T-Rex-in-the-box tribute and how these moments come together.
“Probably about a year out, people start thinking… how do we want to celebrate it… In the box is so well executed.”
The long runway and coordinated packaging explain why the reveal hit so cleanly on the floor and online. It proves Mattel treats SDCC exclusives like events, not one-off skus.
Masters Of The Universe: “Expect Everything”
When pressed on the movie line and what fans should anticipate, PJ chose a simple, viral-friendly promise.
“Expect everything. Expect everything, and expect the unexpected.”
This signals a full-court strategy across price points and channels. It primes fans to watch Mattel Creations drops and retail beats closely.
He also highlighted two prop centerpieces that supercharged booth buzz.
“We actually have the power source replica as well as the Havoc Staff… here for the first time for fans at Comic-Con.”
Real-deal prop replicas on the floor bridged screen and shelf, turning curiosity into urgency. It felt like the starting gun for MOTU’s next two years.
Crossovers That Keep Trending
PJ underscored that the Skeletor x Shredder heat was not a finale, just a signal.
“There’s going to be more… we’re not going to stop.”
That tells collectors to expect more pop culture collisions built for shareability and shelf pop.
On WWE, he explained why the sandbox is endless.
“The best part about WWE is it’s always… it reflects pop culture.”
This is the core insight powering everything from stylized attires to wild mashups. WWE evolves weekly, so toy concepts never run dry.
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And he left one more mantra for your expectations meter.
“Always expect the unexpected from us.”
That is the design brief and the marketing hook in one sentence.
What Else PJ Covered for Mattel SDCC 2025
Beyond these top three, we touched on the creative loop between artists and toys, the studio partnership rhythm, and how Mattel’s design and marketing teams pick the right WWE superstars for special projects. Watch how often he credits collaboration and planning. Then catch all the nuance in the full video right above.
Which Mattel SDCC 2025 reveal would you buy today and why? What crossover should Mattel greenlight next to break the internet? Which MOTU piece tops your wishlist? Let me know in the comments or @me!
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