Nongshim’s flagship Shin Ramyun just leveled up into full K-culture icon status. The Korean food giant is partnering with Netflix and Sony Pictures Animation on a global product launch inspired by KPop Demon Hunters! The hit animated film that has been taking over timelines since June, and now will be taking over our tables.
The Ramyun Is Real
Fans knew something was up the moment KPop Demon Hunters dropped. Eagle-eyed viewers spotted snack bags and noodle cups nearly identical to Nongshim classics. From the red-packaged ramyun using a different Chinese character for “Shin” (神 instead of 辛) to the sly brand name “Dongshim,” the film clearly nodded to the real thing. Now, it is official.
Nongshim is launching limited-edition Shin Ramyun, Shrimp Crackers, and a new Shin Toomba Sauce! All are co-branded with fan-favorite characters Rumi, Mira, Zoey, the Saja Boys, and Derpy the tiger mascot.
A Global K-Food Takeover
Starting in late August, these new snacks will launch in Korea, North America, Europe, Oceania, Southeast Asia, and Mexico. Fans in Korea can also grab an exclusive Shin Ramyun edition styled to match the film’s on-screen noodles, the same ones Rumi, Mira, and Zoey slurp down between fighting demons.
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The rollout includes more than just products. Nongshim is going all-in with pop-up stores, digital content drops, and global social campaigns that bring the animated world of HUNTR/X to life.
KPop Demon Hunters – From Fan Theories to Store Shelves
This collaboration would not exist without the fans who noticed the nods and made noise online. “This partnership was possible thanks to fans who identified our products and shared their excitement,” said a Nongshim spokesperson. “As KPop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration.”
Nongshim x KPop Demon Hunters Launching Late August Worldwide
The limited-edition product line launches globally in late August. Fans everywhere can experience the snacks that animated heroes snack on. If you are in Korea, keep an eye out for the exclusive film-accurate Shin Ramyun pack.
About KPop Demon Hunters
Directors: Maggie Kang, Chris Appelhans
Writers: Maggie Kang, Danya Jimenez, Hannah McMechan
Producers: Michelle Wong, Scott Berri
Music Department: Marcelo Zarvos, Ian Eisendrath
Cast: Arden Cho, Ahn Hyo-seop, May Hong, Ji YoungYoo, Kim Yunjin, Liza Koshy, Joel Kim Booster, Daniel Dae Kim, Ken Jeong, Lee Byung-hun
Logline
When they aren’t selling out stadiums, Kpop superstars Rumi, Mira and Zoey use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise.
What do you think about anime snacks becoming real? Are you grabbing the Shin Toomba Sauce or just here for Derpy? Drop your thoughts in the comments or @me.
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