KAYOU is not easing into San Diego Comic-Con. The global trading card company is making its SDCC debut by spreading out across three different locations in San Diego and turning the whole city into part showcase, part shopping destination, and part fan meetup hub. From July 23 through 26, KAYOU will spotlight new officially licensed cards tied to Netflix’s KPop Demon Hunters, Demon Slayer, My Little Pony, Naruto, and tokidoki, while giving fans multiple ways to shop, trade, explore immersive displays, and collect rewards through a special SDCC passport program. If the goal is to show up for superfans in a big way, this is a strong first move.
Petco Park Becomes the Heart of the Experience
The biggest piece of KAYOU’s SDCC presence is The KAYOU Walls of Fandom, a free walk-through experience inside the Interactive Zone at Petco Park in the Lexus Premier Parking Lot. That activation sounds like the clearest expression of what KAYOU is trying to do at Comic-Con, turning its card lines into larger-than-life installations, themed wall displays, and product showcases built around some of its most recognizable licenses.
That part feels especially smart because it is not just about selling cards. It is about making the art, foiling, design, and overall look of the cards feel like the attraction itself. By putting actual cards into the installations and building photo-worthy environments around them, KAYOU is treating its products like collectible art objects, which is exactly how a lot of fans already see them.
The Convention Floor and Offsite Trading Get Their Own Lanes
Inside the convention center, credentialed SDCC attendees will be able to shop the KAYOU collection through a featured retail setup at The Shumi Company’s booth, #4934. That gives the brand a direct convention-floor presence without forcing everything into one space, which is a smart way to balance accessibility and traffic.
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KAYOU is also building community offsite through additional fan meetups and trading events at Tito Rick’s Garage on Imperial Avenue. That location looks set to be the more social side of the whole rollout, where fans can meet, trade, hang out, and even learn to play the My Little Pony Trading Card Game. That is a nice touch because it gives the brand an actual community-facing space instead of just another merch stop.
The Kayou Superfan Passport Ties It All Together
The connective tissue between all three locations is the SDCC-exclusive KAYOU Superfan Passport. Fans can pick one up at any of the three spots, use it to map out where to go next, collect stamps, and earn rewards while supplies last. That is exactly the kind of Comic-Con mechanic that works, because it turns the activation into a mini quest and gives people a reason to commit to the full experience instead of just wandering through one stop.
KAYOU’s SDCC debut runs July 23 through 26, 2026. Fans can shop the brand at The Shumi Company booth #4934 inside the San Diego Convention Center, explore The KAYOU Walls of Fandom for free at Petco Park’s Interactive Zone, and attend fan meetups and trading events at Tito Rick’s Garage in San Diego.
Are you planning to hit KAYOU’s convention booth, Petco Park activation, or Tito Rick’s Garage first? Which KAYOU card line has your attention most right now, KPop Demon Hunters, Demon Slayer, My Little Pony, Naruto, or tokidoki? And how many SDCC passport stamps are you trying to collect before the weekend is over? Share your thoughts in the comments or @me.
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