Mattel Creations is charging into San Diego Comic-Con 2025 with an all-new lineup of exclusive collectibles and fan-focused experiences. Starting July 23, fans can hit booth #3029 on the convention floor to get their hands on limited-edition items from brands like Hot Wheels, Fisher-Price, Masters of the Universe, Monster High, WWE, and Jurassic World. These collectibles will be available only while supplies last, both on-site and through Mattel Creations.
A Weekend of Fan-First Experiences
Beyond the exclusives, Mattel Creations is delivering an action-packed slate of panels, signings, cosplay contests, and activities throughout SDCC. Attendees will also get an exclusive look at concept art and on-set props from the upcoming Masters of the Universe feature film, set for release in June 2026.
Booth #3029 Highlights and Event Schedule
Wednesday, July 23
- 6:00 PM – 9:00 PM: Preview Night
Thursday, July 24
- 10:00 AM – 11:00 AM: Mattel Creations Presents: Mattel Comics Panel
- 11:15 AM – 12:15 PM: WWE Fan Panel (Room 6A)
- 12:45 PM – 1:30 PM: WWE Meet and Greet at Booth #3029
Friday, July 25
- 10:00 AM – 10:45 AM: Monster High Cosplay Meet-Up & Contest
- 11:00 AM – 11:45 AM: Masters of the Universe Cosplay Meet-Up & Contest
- 12:00 PM – 2:00 PM: Monster High Autograph Signing with Designers (Sails Pavilion)
- 12:15 PM – 1:00 PM: Masters of the Universe Design Panel at Booth #3029
- 1:45 PM – 2:30 PM: Jurassic World Panel with Designers and Host Trisha Hershberger
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Saturday, July 26
- 11:00 AM – 12:00 PM: Mattel Creations Presents: Design Panel (Featuring Monster High, Jurassic World, MOTU, Hot Wheels, WWE)
- 1:30 PM – 2:30 PM: Pingu Activation and Trivia at Booth #3029
- 4:00 PM – 4:15 PM: Monster High In-Booth Reveal
Sunday, July 27
- 9:30 AM – 5:00 PM: Hot Wheels Track Stage Takeover (All-day race event at Booth #3029)
Celebrate Your Fandom with Mattel
From high-energy cosplay contests and star-studded signings to interactive panels and sneak peeks at upcoming products, Mattel Creations is giving fans a front-row seat to the heart of pop culture. This Comic-Con lineup is built for collectors, superfans, and casual attendees alike.
Which booth event are you lining up for first? Are you racing Hot Wheels or showing off your best Monster High cosplay? And how fast are you heading to Booth #3029 to score those SDCC exclusives? Let me know in the comments or @me.
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