Mattel returns to San Diego Comic-Con this July with a lineup designed to dominate the show floor and collector feeds alike. Known for blending nostalgia with high-end exclusives, Mattel will split its presence between two booths: #3029 for immersive displays and #2945 for on-site product sales. While most Mattel SDCC 2025 exclusives will also be available online at MattelCreations.com starting July 24 at 9 AM PT, the highly coveted Monster High Skullector Elvira Doll will be sold exclusively in person.
Mattel SDCC 2025 Exclusives – Icons, Mashups, and Pure Mayhem
The Mattel SDCC 2025 exclusives span franchises, genres, and generations. From mutant villain mashups to cinematic tributes, each collectible promises a hit of fandom-fueled adrenaline. Nick Karamanos, Mattel’s Senior Vice President of Creations & Entertainment Partnerships, called this year’s lineup a celebration of icons designed to deliver main character moments for collectors everywhere.
Fan-Favorite Figures and Must-Own Moments
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- Ultimate Edition “The Champ Is Here” John Cena ($50): Featuring multiple heads, accessories, and a nod to Cena’s 17 world titles.
- Little People Collector Deadpool ($27): Deadpool goes farm-fresh and fully chaotic in this rainbow-packaged oddity.
- Masters of the Universe Turtles of Grayskull Skele-Shredder ($45): A mashup of Skeletor and Shredder, complete with weapons, heads, and a custom throne.
- Jurassic World Hammond Collection T. Rex Convention Crasher Set ($85): The “Buck” T. Rex arrives with SDCC-themed packaging and a miniature cosplayer figure.
Hot Wheels Honors Legendary Films
- Back to the Future 40th Anniversary Set ($32): Featuring the DeLorean, the iconic transport truck, and a diorama of Twin Pines Mall.
- Jaws 50th Anniversary Set ($32): Includes a die-cast Orca and shark in retro packaging that calls back to ‘70s design.
Celebrating Female Icons Across Fandoms
- Monster High Skullector Elvira Doll ($80): Horror meets fashion in this collector’s piece available only on-site.
- Monster High Sweet Screams Twyla Doll ($80): Candy-coated with a cotton candy-scented Dustin and a collectible comic.
- Hot Wheels Mario Kart Pauline ($22): Pauline debuts on the track in a pink chrome Badwagon straight from Mario Odyssey.
Outside the Mattel SDCC 2025 Exclusives, The Boothes Are a Must-Stop Destination on the SDCC Floor
With exclusives that span horror, pro wrestling, classic cinema, and gaming, Mattel is turning SDCC into a collector’s paradise. Whether you’re a fan of monstrous mashups, racing legends, or iconic pop culture moments, this lineup promises something irresistible.
What’s topping your Mattel must-have list this year? Are you braving the lines for Elvira or scoring your exclusives online? And which franchise should Mattel mash up next? Drop your picks in the comments or @me.
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