Mattel is making its return to San Diego Comic-Con this year with a collector’s dream: three powerful, limited-edition figures that put fan-favorite female characters front and center. Under the theme Girl Power, this lineup spans gothic icons, candy-coated creepers, and Nintendo royalty, each crafted to stun on the show floor and sell out fast.
From July 24 through July 27, 2025, fans can experience the full showcase at Mattel’s main booth (#3029) and shop the exclusives at booth #2945. One product will be available only onsite, making it one of the most sought-after collectibles of the convention.
Skullector Elvira Returns to Raise Hell
The Monster High® Skullector™ Elvira Doll is a Comic-Con exclusive and the show’s crown jewel. Styled in a black faux leather dress with a shimmering batwing cape, Elvira is equal parts goth glam and fan-service fantasy. Her likeness is loaded with the signature snark and spooky elegance of the Mistress of the Dark, and she’s ready to perform — whether it’s on your shelf or in your dreams.
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- SRP: $80
- Availability: Only at SDCC 2025, booth #2945
Twyla Enters the Mattel Sweet Screams Saga
Twyla makes her candy-coated debut in the Monster High® Sweet Screams™ line with pastel madness and eerie detail. Styled in a cotton-candy-inspired dress with syrup-dripped accessories, she brings her mischievous flair back to collectors with her signature bunny, Dustin, now scented like actual cotton candy. The set includes a collectible comic to extend the Sweet Screams storyline.
- SRP: $80
- Availability: SDCC booth & MattelCreations.com
Pauline Powers Up on the Track
Hot Wheels® Mario Kart introduces Pauline in full throttle style. Originally introduced in 1981’s Donkey Kong and reintroduced in Super Mario Odyssey, Pauline now races in a sleek die-cast Badwagon. Dressed in her iconic red gown and heels, she makes her Hot Wheels debut as both a nod to classic gaming and a fresh icon for Mario Kart completists.
- SRP: $22
- Availability: SDCC booth & MattelCreations.com
Celebration of Female Icons Across Mattel Universes
“This lineup salutes fearless, fashion-forward, and deeply beloved female characters,” said Nick Karamanos, senior vice president of Mattel Creations & Entertainment Partnerships. “From gothic legends to gaming trailblazers, these collectibles reflect the power and style that define fan-favorite heroines.”
Whether you’re team Monster High or Nintendo diehard, Mattel’s Girl Power collection delivers across franchises and aesthetics. Expect long lines, high demand, and one unmissable moment at the intersection of fashion, fandom, and nostalgia.
Which piece is topping your SDCC hit list? Are you going Elvira exclusive or racing with Pauline? Who should Mattel honor next? Drop your picks in the comments or @me.
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