Mattel is once again turning San Diego Comic-Con into a dangerous place for collectors and their wallets. The company’s 2026 exclusives span Masters of the Universe, KPop Demon Hunters, Monster High, Jurassic Park, Stranger Things, Top Gun, WWE, and Hot Wheels, with each release available at Booth #2945 through the Comic-Con Exclusives Portal lottery. Online preorders will also open July 23 at 9 a.m. PT through Mattel Creations, with a limit of two per item.
Lagoona Blue Rules the Eerie Aquarium
The Monster High Skullector Ghouls Rule Lagoona Blue Doll dresses Lagoona for a Halloween masquerade at the Eerie Aquarium. The $80 doll features deep-sea details, an angler fish mask, skeletal eel accessories, iridescent makeup, and a custom stand surrounded by waves and kraken tentacles.
HUNTR/X Stops for Ramyeon
The KPop Demon Hunters “How It’s Done” Ramyeon Figure 3-Pack recreates Rumi, Mira, and Zoey’s mid-mission noodle break. Each four-inch chibi figure includes glittery makeup and a color-matched stand, while the $50 set comes inside a plane-themed diorama packed with demon silhouettes, exposed wiring, and hidden details.
Mattel Lets Us Know Gym Bro Skeletor Never Skips Leg Day
The $50 Gym Bro Skeletor figure pulls from one of the live-action Masters of the Universe movie’s funniest moments. Skeletor trades his armor for a sleeveless hoodie, shorts, tube socks, and sneakers, then completes the look with barbells, dumbbells, and a personalized towel. The VHS workout-inspired packaging makes the whole thing even better.
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The Velociraptor Goes Full Comic Book
Mattel celebrates the 25th anniversary of Jurassic Park III with a comic-style Velociraptor from the Hammond Collection. The four-inch figure features special illustrated deco, premium articulation, and comic-panel packaging for $25.
Mattel Gets Derpy a Porsche
The $30 Hot Wheels KPop Demon Hunters Porsche 911 GT3 R gives Derpy blue fur-inspired graphics, tiger stripes, a toothy grille, Real Riders wheels, and packaging featuring his beloved potted plant. It is completely unnecessary and therefore absolutely necessary.
Hawkins Power & Light Hits the Road
The $40 Stranger Things Hot Wheels set recreates the Season 1 escape with the Hawkins Power & Light van and miniature versions of Mike, Eleven, Dustin, and Lucas with their bikes. It is a tiny nostalgia trap built for display.
Top Gun Flies Inverted Again
Hot Wheels celebrates Top Gun’s 40th anniversary with Maverick and Goose’s F-14 Tomcat, an enemy MiG-28, and a display stand designed to recreate the famous inverted maneuver. The full set costs $35.
Cyndi Lauper Joins the Mattel WWE Line
The $80 WWE Rock ’n Wrestling Connection 3-Pack includes “Rowdy” Roddy Piper, Captain Lou Albano, and the first-ever Cyndi Lauper action figure. Each figure features extensive articulation, TrueFX detailing, extra hands, soft goods clothing, and packaging modeled after a vintage television.
Mattel’s SDCC exclusives will be sold at Booth #2945 from July 23 through 26, but convention purchases require a winning time slot through the Comic-Con Exclusives Portal. Online preorders begin July 23 at 9 a.m. PT through Mattel Creations. Fans can also catch the Skeletor Cosplay Pose-Off at the booth on Saturday, July 25 at 10:45 a.m.
Which Mattel exclusive is destroying your self-control first? Are you chasing Gym Bro Skeletor, the HUNTR/X ramyeon set, or one of the Hot Wheels releases? And did Mattel save its strongest SDCC lineup for 2026? Share your thoughts in the comments or @me.
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