Hasbro and Butts on Things are joining forces for a wonderfully cheeky new collection launching in 2027. Announced ahead of San Diego Comic-Con, the licensing deal will transform Brian Cook’s humorous illustrations into collectibles and blind-pack products. Everyday objects are about to gain plenty of personality and, naturally, a surprising number of butts.
Friday Doodles Become Hasbro Collectibles
Butts on Things has built a devoted following by adding faces, butts, and playful personalities to otherwise ordinary objects. The brand turns a simple visual joke into characters that feel weirdly alive and incredibly collectible.
The collaboration also arrives as Butts on Things celebrates its 10th anniversary. What began with Cook’s Friday doodles and sketches will now become a full product line backed by Hasbro.
“Seeing my Friday doodles and sketches transformed into collectibles by a company with Hasbro’s creativity, quality, and legacy is incredibly exciting. I can’t wait for our community, and a whole new generation of fans, to see these creations come to life as we celebrate our 10th anniversary,” said Cook.
Blind Packs Are a Perfectly Cheeky Match
Hasbro has not revealed the individual characters or product designs yet. So I just used pictures I took of my Deadpool figure to have butt images. However, the announcement confirms both collectibles and blind-pack products are planned. The mystery format feels right at home with an art brand built around unexpected character designs and silly surprises.
The upcoming line could also introduce Butts on Things to collectors who have never encountered Cook’s artwork. You may not know which character is inside the pack, but its cheeks will probably be easy to recognize.
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“There’s no better stage to reveal a collaboration this fun than San Diego Comic-Con,” said Billy Lagor, President Toys and Board Games at Hasbro. “Butts on Things has earned a devoted fanbase with its humor and creativity, and we’re excited to turn that spirit into collectibles that spark laughs and brighten everyday spaces.”
The Cheeks Arrive in 2027
Hasbro and Butts on Things will launch their new line of collectibles and blind packs in 2027. Specific products, pricing, and release dates have not been announced. More details surrounding the collaboration are expected as the launch approaches.
Ready to fill your shelves with collectibles that have a little extra personality in the back? Which Butts on Things illustration should Hasbro transform first? Will you be hunting the complete blind-pack collection when it launches in 2027? Share your thoughts in the comments or @me.
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