Hasbro is loading San Diego Comic-Con 2026 with exclusives, major reveals, live events, and hands-on experiences. Fans can visit Booth #3213 for collectibles from Transformers, G.I. Joe, Marvel, Star Wars, My Little Pony, and more. The company is also spreading its presence across San Diego with concerts, trading card games, photo opportunities, and panels throughout the convention.
Hasbro Pulse Packs Booth #3213 With Exclusives
The Hasbro booth recreates the Hasbro Pulse experience with product displays, immersive activations, and plenty of photo opportunities. Its store will offer a curated selection of Hasbro products and convention exclusives.
Highlights include a Transformers Optimus Prime and Autobot Jazz Cereal Box Set. Jem and the Holograms will also cross over with Autobot Blaster, KP Glit, KP Sundor, and KP Rosanna.
G.I. Joe collectors can hunt down Fatal Fluffies and the Shipwreck vs. Cadet Deming set. Marvel Legends brings Professor Xavier with his Hoverchair from X-Men ’97. A three-pack featuring Spider-Man, Lizard, and Electro will also be available.
The Star Wars offerings include a Black Series 501st ARF Trooper with AT-RT. The Vintage Collection adds Anakin Skywalker and Asajj Ventress. Fans can also see Hasbro’s upcoming 1:1 scale Ultimate Grogu animatronic, featuring more than 250 animations and sounds.
Marvel Heroes and Transformers Take Over San Diego
The Magic: The Gathering | Marvel Super Heroes Fan Experience runs Thursday through Sunday at Petco Park. The activation does not require an SDCC badge. Fans can learn to play, join ticketed games, collect promotional items, and conquer a five-hole mini golf course inspired by Magic.
Mark Rosewater’s new trading card game, Mood Swings, will also be available to play. The game requires no deck building and takes approximately five to ten minutes per round.
RELATED: Avengers: Doomsday Trailer Stuns the World as Tickets Go on Sale
On Thursday night, Hasbro celebrates the 40th anniversary of The Transformers: The Movie at House of Blues San Diego. Stan Bush will perform “The Touch,” joined by Knights of Unicron, Vince DiCola, Cold Slither, and original Jem singing voice Britta Phillips. Limited-edition merchandise will also be sold during the one-night event. Tickets and VIP packages are available now here.
The Panels Promise Major Toy Reveals
Hasbro’s SDCC schedule begins Thursday with panels dedicated to Dungeons & Dragons, G.I. Joe, Star Trek, and Power Rangers. The Star Trek: The Collector Frontier panel will unite Paramount, LEGO, and Magic: The Gathering for reveals celebrating the franchise’s 60th anniversary.
Friday brings the biggest toy-focused lineup. The Marvel Legends team takes the stage at 11:30 a.m. in Room 5AB with never-before-seen products and a fan Q&A. My Little Pony, Star Wars, and Transformers panels follow throughout the day.
Saturday shifts toward comics and game design. Robert Kirkman, Joshua Williamson, Conor Hughes, and Sean Mackiewicz will preview the next phase of the Energon Universe. Mark Rosewater will then recreate his daily Blogatog experience live while answering questions about creating Magic.
The Hasbro Partners Spread Across the Convention Floor
Hasbro’s licensed brands will also appear through BOOM! Studios, Funko, Iron Studios, Kotobukiya, Robosen, Sideshow, Stern Pinball, Symbiote Studios, Threezero, and other partners. Their booths will feature exclusives, statues, plush, jewelry, interactive collectibles, and early product reveals.
San Diego Comic-Con runs July 23 through July 26, 2026. Hasbro will be stationed at Booth #3213 throughout the convention. Fans unable to attend can subscribe to the Hasbro Pulse YouTube channel for highlights and reveals. Or subscribe to and follow Fenix Nests, and we will track down the announcements and bring the best reveals directly to you.
Ready to explore everything Hasbro is bringing to San Diego? Which exclusive belongs in your collection? What panel or fan experience are you most excited to see? Share your thoughts in the comments or @me.
KEEP READING: Magic: The Gathering: The Hobbit Goes There and Back Again With Smaug, Treasure, and Five Armies
Leave a Reply